• Sat. Sep 24th, 2022

    What is the Red Sea strategy and the blue ocean strategy? Why is this called?

    ByGoodBoy

    Sep 23, 2022
    3 thoughts on “What is the Red Sea strategy and the blue ocean strategy? Why is this called?”
    1. [Edit this paragraph] Red Sea Strategy
      The Red Sea strategy is to develop technology or cost competition in the existing enterprise market.
      [Edit this paragraph] The variables and factors that need to be studied in the need of the Red Sea strategy
      The red sea strategy is mainly in the existing market space competition. Here you are lower than your opponent than him, or you are less cost than him, or or you, or you are lower than him, or or you, or you are lower than him, or you are lower than him, or you are less than him, or you are lower than him, or you are less cost than him, or you are less than him, or you are less cost than him, or you are less than him, or you are lower than him, or you are less cost than him, or you are more than him, or you, or you are lower than him, or or you, or you, or Those who can reach a differentiated strategy are more than him. The variables and factors need to be studied.
      [Edit this paragraph] Introduction to the Red Sea strategy
      Although the blue ocean is extremely beautiful, we have no choice but to live in a black ocean. Whether it is individual or organization, we can only choose Black Sea strategy.
      The so -called black strategy is two simple words: survival. In the Black Sea, there is no direction (strategy) at all, no sunshine (social mainstream culture), only meteors pass through, only floating light plunder the shadow, true and false, the enemy and me are difficult to argue. The rules of the Black Sea have no rules. In such a world, we can only absorb power in silence and take the moment to turn around. When we clenched the teeth, the darkest and longest period of time, if we found ourselves still alive, congratulations, and spent the Black Sea era.
      The next step enters the battlefield of the brave: Red Sea. The Red Sea is bloody. The rules of the Red Sea are weak and strong, and they pay attention to a sword. If you do n’t even have the opportunity to light up the sword in the Black Sea. In the Red Sea, you not only have to show your sword, but also create a sharp sword. There may not be a good thing for swords. Even if you are full of flying knives, if you do n’t have the most sharp one, you will be eliminated by stronger opponents. In the Red Sea, the most important strategy is professionalism, that is, your flying knife, or sword, must be extremely sharp and indestructible.
      The people who come from the Black Sea are easy to commit a problem: pursuing large and complete, pursuing perfection. Because in the Black Sea, all dangers are possible, and all defense is not superfluous, just like a small company, you may dare to do any business, because the company wants to live; like a job seeker, you want to get any certificates because you don’t know if you don’t know Which certificate is most useful.
      In the Red Sea, this idea will force you to trouble. The correct method is: seeking breakthroughs in professional fields. The company must establish the advantages of the main business, and individuals should give full play to their skills. Organization is a programmatic mechanical, stabilizing first, innovation second, and in various positions, the strongest people are required to be competent. For individuals, it is a knife, it is better to concentrate on creating the most powerful knife.
      Because survival is no longer the only purpose in the Red Sea, the more important goal is to defeat the opponent. It doesn't matter if you have a long body, but you must not let your opponent grow up. It is like a small fish. It is not big, but the teeth must be sharp. In the Red Sea, every day is full of fighting, and every day, it is one step closer to success. In the Red Sea, even sleeping is uncomfortable, because your enemies will attack you when you are the weakest. You can choose friendliness, but your opponent will not.
      We we know that there is a "broken window theory". In a good environment, if a few people break the order and gain benefits, others must not sit still. The role model for this beneficiary is endless.
      Therefore, the society must be punished to legislation on the rules of the Red Sea, and the response to the offenders should be severely processed. If there is no such rule, this society is not the Red Sea, but the Black Sea.
      So the strongest in the Red Sea is the group of people who know how to use the rules and can even formulate rules. When the enterprise is bigger, it is necessary to make a way to become an industry leader and want to formulate industry standards. To a certain level, the whole society will use it as a model. "Fortune is as smooth as water, and people are straight like a balance." The power of social standards is endless.
      So. Although the Red Sea beating and killing, it is by no means killing people. From irregular to rules, there are great progress from the Black Sea to the Red Sea.
      The Blue Ocean Strategy is proposed by W. Chan Kim and Mauborgne.
      The blue ocean strategy believes that focusing on the Red Sea is equivalent to accepting the restrictions of the commercial war, that is, to win on a limited land, but denies the possibility of the business world to open up a new market. Using the blue ocean strategy, the sight will surpass the competitors to the buyer's needs, span the existing competition boundary, screen and sort the buyer value elements of different markets, and change from the positioning of positioning under a given structure to changing the market structure itself.
      The blue ocean uses Strategic Move as an analytical unit. Strategic operations include a complete set of management actions and decisions involved in the main business projects of the market. Based on, value innovation is the cornerstone of the blue ocean strategy. Value innovation challenges the trade -off relationship of traditional dogma, that is, value and cost, allows companies to integrate innovation with utility, price and cost integration. Set the rules of the game; not aiming at the existing market "high -end" or "low -end" customers, but the buyer of the potential demand; not to blindly meet the market to meet customer preferences, but to consolidate market integration needs.
      The typical blue ocean strategic example is the Sun Circus. In the traditional circus, it is subject to "animal protection", "circus stars for Fangkan price" and "home entertainment competition buyer". The children's audience from traditional circus to adults and business people, expressing the plot of drama in the form of a circus, attracting people to enjoy this unprecedented entertainment with a few times higher than traditional circus.
      [Edit this paragraph] The blue ocean strategy and the Red Sea strategy
      Let us imagine that we imagine the entire market as the ocean. This ocean is composed of red ocean and blue ocean. This is our known market space; the blue ocean represents the industry that does not exist today, which is the unknown market space. So the so -called blue ocean strategy is not difficult to understand. The blue ocean strategy is actually a corporate strategy that enterprises surpass traditional industries and create a new market. Today, this new economic concept is getting the attention of the global industrial and commercial business community. Some people even say that the next few years will be destined to become the "blue ocean strategy" year.
      "Red Sea" is an extremely fierce market, but "Blue Ocean" is not an field of unpopular competition, but a brand new market area obtained through differentiated means. Fast growth and higher profits.
      The "Red Sea" formed by the blue ocean strategy requires companies to break through the traditional bloody competition and expand new non -competitive market spaces. It is different from existing competitive market demand for contraction trends. How to create demand and break through competition. Our goal is to build a systematic, operable blue ocean strategy in addition to the "Red Sea" competition in the current known market space, and implement it. Only in this way can companies be wise and responsible. The method expands the blue ocean field, and at the same time realize the opportunity to maximize and minimize the risk. No matter the size of any company, whether it is an existing industry enterprise or a new enterprise that has entered the industry, it should not be excessively risky.
      The blue ocean strategy is currently widespread by the corporate, academic and communities in China. The well -known professional manager Mr. Su Qiyang published the "Blue Ocean Strategy Book Brief" on the blue ocean strategy in combination with the actual application of the blue ocean strategy.
      It in simple words to explain: Red Sea is the sea of ​​red. Within the scope of the shark prevention network, the water quality is turbid and poor, but there are many people. ; Relative to the blue ocean is the sea of ​​blue. The depths of the sea outside the shark -proof network are very good and rich in water quality and nutrients. More benefits.

    2. Red Sea Strategy: It means that market competition has been heated, products and services are serious, and corporate profits are meager or even negative. In this market, competition, fighting, price warfare, and in the end are all defeats. Red Sea; there is no need to go in for companies that enter.
      A blue ocean strategy: refers to innovation, whether it is business management innovation, marketing innovation, or business model innovation, etc., through the transformation of the existing system, change from cost, consumer groups, consumption methods, product service upgrades and upgrading In many aspects, realize innovation and jump out of the Red Sea, open up its own blue ocean market space, and achieve profitability. Through innovation to achieve progress, it brings more experience and enjoyment to consumers, and the way consumers are willing to accept, but the development of the blue ocean is based on time effect. In the newly opened market, there will be followers soon. There will be a situation of the Red Sea, so companies must maintain ahead, constantly surpass themselves, constantly discover new blue oceans, and maintain profitability

    3. Although the blue ocean is extremely beautiful, we have no choice but to live in a black ocean. Whether it is individual or organization, we can only choose the Black Sea strategy.
      The so -called black strategy is two simple words: survival. In the Black Sea, there is no direction (strategy) at all, no sunshine (social mainstream culture), only meteors pass through, only floating light plunder the shadow, true and false, the enemy and me are difficult to argue. The rules of the Black Sea have no rules. In such a world, we can only absorb power in silence and take the moment to turn around. When we clenched the teeth, the darkest and longest period of time, if we found ourselves still alive, congratulations, and spent the Black Sea era.
      The next step enters the battlefield of the brave: Red Sea. The Red Sea is bloody. The rules of the Red Sea are weak and strong, and they pay attention to a sword. If you do n’t even have the opportunity to light up the sword in the Black Sea. In the Red Sea, you not only have to show your sword, but also create a sharp sword. There may not be a good thing for swords. Even if you are full of flying knives, if you do n’t have the most sharp one, you will be eliminated by stronger opponents. In the Red Sea, the most important strategy is professionalism, that is, your flying knife, or sword, must be extremely sharp and indestructible.
      The people who come from the Black Sea are easy to commit a problem: pursuing large and complete, pursuing perfection. Because in the Black Sea, all dangers are possible, and all defense is not superfluous, just like a small company, you may dare to do any business, because the company wants to live; like a job seeker, you want to get any certificates because you don’t know if you don’t know Which certificate is most useful.
      In the Red Sea, this idea will force you to trouble. The correct method is: seeking breakthroughs in professional fields. The company must establish the advantages of the main business, and individuals should give full play to their skills. Organization is a programmatic mechanical, stabilizing first, innovation second, and in various positions, the strongest people are required to be competent. For individuals, it is a knife, it is better to concentrate on creating the most powerful knife.
      Because survival is no longer the only purpose in the Red Sea, the more important goal is to defeat the opponent. It doesn't matter if you have a long body, but you must not let your opponent grow up. It is like a small fish. It is not big, but the teeth must be sharp. In the Red Sea, every day is full of fighting, and every day, it is one step closer to success. In the Red Sea, even sleeping is uncomfortable, because your enemies will attack you when you are the weakest. You can choose friendliness, but your opponent will not.
      We we know that there is a "broken window theory". In a good environment, if a few people break the order and gain benefits, others must not sit still. The role model for this beneficiary is endless.
      Therefore, the society must be punished to legislation on the rules of the Red Sea, and the response to the offenders should be severely processed. If there is no such rule, this society is not the Red Sea, but the Black Sea.
      So the strongest in the Red Sea is the group of people who know how to use the rules and can even formulate rules. When the enterprise is bigger, it is necessary to make a way to become an industry leader and want to formulate industry standards. To a certain level, the whole society will use it as a model. "Fortune is as smooth as water, and people are straight like a balance." The power of social standards is endless.
      So. Although the Red Sea beating and killing, it is by no means killing people. From irregular to rules, there are great progress from the Black Sea to the Red Sea.

      The Blue Ocean Strategy is proposed by W. Chan Kim and Mauborgne.
      The blue ocean strategy believes that focusing on the Red Sea is equivalent to accepting the restrictions of the commercial war, that is, to win on a limited land, but denies the possibility of the business world to open up a new market. Using the blue ocean strategy, the sight will surpass the competitors to the buyer's needs, span the existing competition boundary, screen and sort the buyer value elements of different markets, and change from the positioning of positioning under a given structure to changing the market structure itself.
      The blue ocean uses Strategic Move as an analytical unit. Strategic operations include a complete set of management actions and decisions involved in the main business projects of the market. Based on, value innovation is the cornerstone of the blue ocean strategy. Value innovation challenges the trade -off relationship of traditional dogma, that is, value and cost, allows companies to integrate innovation with utility, price and cost integration. Set the rules of the game; not aiming at the existing market "high -end" or "low -end" customers, but the buyer of the potential demand; not to blindly meet the market to meet customer preferences, but to consolidate market integration needs.
      The typical blue ocean strategic example is the Sun Circus. In the traditional circus, it is subject to "animal protection", "circus stars for Fangkan price" and "home entertainment competition buyer". The children's audience from traditional circus to adults and business people, expressing the plot of drama in the form of a circus, attracting people to enjoy this unprecedented entertainment with a few times higher than traditional circus.

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